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Pointer of Interest: Finding confidence through fashionFree Access


Courtesy photos
Brooke Damon uses fashion to inspire confidence.

Growing up as a triplet, Brooke Damon always felt like much of her identity was intertwined in her relationship with her siblings. They were together from grade school through college; they were always known as “the triplets.”

After graduating college, Damon remembers feeling lost without the identity of being a triplet.

“We were like thick as thieves,” she said. “After college I was like, ‘I don’t know how to survive without them.’”

With her sister, Hillary, and brother, Kevin, pursuing their careers, Damon went experimenting to try to find a purpose for herself.

She tried interior design for a while. Eventually she moved on and became an assistant to the CEO of a construction company. After her boss was caught money laundering — Damon was at work during a raid of the company — she was out another job.

She started working in medical sales as a secretary, a job set up through a connection with her now-husband, Quinn. Eventually, Damon was promoted to a sales position within the company. Though her career was moving up, she still lacked a feeling of fulfillment in her work world.

“I hated it because I was so unhappy,” she said. “And it was really bad, … because I was like, I know my full potential is somewhere. It’s just not in medical sales. It’s not in construction. …

“Being a triplet and going to school … they knew what they wanted to do and people were like, ‘Well, what are you doing?’”

While still searching to fulfill her full potential, her now-husband was offered a job in Detroit. The couple moved away from their hometown of Kansas City, for the first time in their lives being away from home.

“We were terrified,” Damon said. “We’re so naive. We’re so young. But we don’t have kids, so we were like, ‘Why not?’”

After working her whole life and moving to Detroit so her husband could pursue his career, she felt she needed something to keep her feeling purposeful.

When she was a girl, she’d dress up her sisters. It was something she took to as a child — something she loved to do. So, she decided to experiment with posting different

Damon encourages her followers to experiment with different patterns and textures.

fashion pieces on Instagram.

Her fashion blog, named “headtostiletto,” is starting to give Damon her niche in the world.

“The way I feel in an outfit put together,” she said, “it just spawns confidence that I can’t even explain.”

Her passion comes from being able to take that feeling and give it to someone else. Her slogan for the blog is “affordable fashion,” meaning she tries to find fashionable items and pass along tips and tricks at cheaper prices. She frequents brands like J. Crew, Target, Banana Republic and Nordstrom, though she said she’ll shop pretty much anywhere for a sale.

“I want to provide value and inspiration to my audience,” Damon said, “whether that’s through closet organization, outfit styling, affordable style trends and a little sprinkle of a day in the life.”

Damon hopes she’s reaching her audience, though it’s been difficult working through COVID-19.

“Eventually I would like to have in-person styling sessions and inquiries,” she said, “maybe even an online boutique.”

Her fulfillment is coming from knowing she can make someone feel the way she does when she puts an outfit perfectly together.

“It’s not just about style and fashion,” she said. “I am helping someone. A simple outfit can change someone’s mood.”

Damon’s fashion tips may be followed on Instagram, @headtostiletto.