Source: Grosse Pointe News Online

Come on in

by A.J. Hakim

October 11, 2012

An important piece to the Grosse Pointe Public School System’s marketing campaign, unveiled during the board of education’s September regular meeting, is a district-wide open house. It’s scheduled for 1 to 3 p.m. Sunday, Nov. 11, at all schools, including Barnes Early Childhood Center. “November is the time when our competitors are doing that and other public schools are doing open houses,” said Jon Dean, deputy superintendent of educational services. Teachers and students will be present at each level — elementary, middle and high school — providing an experience unique to that level. “At high school we’ll have student ambassadors, as well as the very exciting things going on in our high school,” Dean said, using the robotics team and anatomy students as examples of possible demonstrations. “Those sorts of things are drivers and are some of the very good things that we do that kids are interested in. And at the high school level that becomes important. “At the middle school level, I’m telling you right now, we’re going to have a slurpee machine in the building.” The most important proponent to the open house, Dean said, is to market the schools to everyone, current enrollees to future enrollees to potential home buyers. All are critical. “We do not want to only have people attend who are thinking about moving to Grosse Pointe,” Dean said. Added treasurer Brendan Walsh: “It’s so important that we do this and we embrace it. I was also really encouraged to see the call-out of the linkage between customer satisfaction, customer service and marketing. Because that’s really the foundation.”